Amul ranked 73rd globally among top 100 megabrands

VADODARA: Homegrown brand Amul has change into the one ‘Indian’ brand to be featured in the newest find out about of the top 100 international megabrands.

Euromonitor International, a UK-headquartered international market analysis firm, has ranked Amul at 73 rank at international stage in its report ‘Top 100 megabrands: how the world’s fast-moving manufacturers remain at the most sensible’.

The report is a rating of the top 100 maximum a success fast-moving consumer items (FMCG) manufacturers international released by the worldwide market analysis corporate that gives strategic intelligence on industries, corporations, economies and consumers around the globe.

Each of the manufacturers making it into the top 100 qualified in keeping with their retail sales value for 2017. The report places Amul’s brand value within the range of US $ 2 to 3 billion in keeping with the sales that the Gujarat Co-operative Milk Marketing Federation (GCMMF) – the marketers of Amul brand – had registered within the monetary year 2016-17.

Amul brand’s turnover is recently US $ 6 billion whilst its brand value is pegged at US $ 18 billion.

“We are also a large Indian "monogamous megabrand" going by their definition as our sales are largely within India with operations largely primarily based in one state - Gujarat,” mentioned R S Sodhi, managing director of GCMMF, the apex frame of the entire district dairy unions of Gujarat.

It is price mentioning right here that last year Amul had emerged as most sensible ten milk processors on the earth because it used to be ranked as ninth biggest milk processor globally in 2018 by the International Farm Comparison Network (IFCN), a world dairy analysis community.

Amul ranked 73rd globally among top 100 megabrands Amul ranked 73rd globally among top 100 megabrands Reviewed by kailash soni on March 13, 2019 Rating: 5
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