India’s 1st marketing festival to make managers future ready

NEW DELHI: It is time for entrepreneurs in India to sign up for an abnormal workforce of thinkers, doers and makers from the sector of selling as The Times of India is set to launch the inaugural edition of Star FLOW — The Change Festival in the Capital in March.

As the first-ever advertising festival in the country, the two-day event will convey together India’s maximum celebrated entrepreneurs and the sector’s leading advertising minds in a free-wheeling change of ideas that might spawn a collection of cutting edge methods for the future.

During the development, members will have the option to interact with leading communications, advertising and public engagement professional Roger Fisk, who performed a key behind-the-scenes function in the back-to-back electoral victories of former US President Barack Obama in 2008 and 2012. Fisk will discuss on ‘Individuals are organisers that need to be activated’. Similarly, another nice thoughts, Richard Seymour, co-founder of SeymourPowell, one of the most international’s leading commercial design companies, will percentage his enjoy on resolution making all over his session ‘Violence of the New’.

Sports advertising lovers might be enthused by way of Joan Oliver, who used to be the CEO of Barcelona Football Club all over its very a success 2008-10 phase. Oliver will discuss on industry of sports, branding, leadership and teamwork. Joining him might be Holly Ransom, CEO of Emergent — an organization specialising in disruptive strategy and building the capability of leaders to execute exchange, who will talk about how brands can create unswerving consumers by way of keeping up their trust all over his session, ‘The New Trust Landscape’.

And the ones are just four of numerous classes by way of international leaders. The icing at the audience’s cake will be the keynote deal with by way of W Chan Kim, co-director of the INSEAD Blue Ocean Strategy Institute.

Adding an Indian measurement to the development will be the decision-makers from India Inc, across sectors equivalent to vehicles, media, IT, finance, FMCG, e-commerce and extra. They might be part of two high-powered panel discussions on ‘Blurring of the line between India & Bharat’ and ‘Classical Vs New Age Marketing’. In addition, there might be workshops on a number of exciting themes, together with Sonic Branding and Augmented Reality & Virtual Reality.

FLOW — The Change Festival comes at a time when the sector is experiencing major changes — political, social, cultural and economic. And when it comes to India, the place rapid economic expansion and sweeping changes in era need to deal with a diverse and layered social construction and a loud and vibrant democracy, managing and dwelling with exchange turns into a fair higher challenge.

With a big and rising shopper base and spiralling aspirations, exchange is rippling through India in exciting and steadily unpredictable techniques. Marketers are being requested to reply with velocity and imagination. For any marketer, figuring out the nature of exchange as well as greedy its many implications has turn out to be crucial. In this context, the development will convey together professionals from diverse disciplines and geographies to inspect the theory of exchange in all its myriad dimensions to enable members set a new time table for themselves.
India’s 1st marketing festival to make managers future ready India’s 1st marketing festival to make managers future ready Reviewed by Kailash on February 09, 2019 Rating: 5
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