Have more ground to cover in India, says Twitter CFO

BENGALURU: India is an under-penetrated market for Twitter relative to the chance, company CFO Ned Segal said in an interplay with analysts after a tech-conference. Segal said Brazil too had huge doable for enlargement for Twitter.

Segal was once responding to a query by way of an analyst.

Twitter does no longer reveal its India user base one at a time, but it's estimated to have on the subject of 30 million energetic customers now, in step with Statista, a statistics portal.

When contacted by way of TOI at the observation, Twitter said, “India is considered one of Twitter’s greatest and fastest growing target audience markets globally. As we look forward to 2019, we're interested in making Twitter a more fit and precious everyday service for other folks across India. We’re continuing to introduce enhancements that make it more straightforward for other folks to practice events, topics and pursuits on Twitter. We’ll additionally continue to speculate and force enlargement of our advertising business thru video and different inventive solutions to assist manufacturers and partners derive greater have an effect on and connect with an influential, receptive world target audience at the platform.”

Segal’s comment comes inside of days of Twitter CEO Jack Dorsey drawing flak for containing a poster that read ‘Smash Brahminical Patriarchy’ on a talk over with to India. The talk over with itself marked the growing significance of the marketplace for the US-based company because it appears at rising markets to grow its per thirty days and daily energetic user base. Globally, it just lately witnessed a drop in its per thirty days energetic customers. At the tip of the 3rd quarter, Twitter had 326 million per thirty days customers globally, down from 335 million customers within the previous quarter.

“But while you take a look at even the extra advanced markets like the US and Japan, we see a whole different phase that appears similar to the group of people that use Twitter in those markets and we really feel like they should be the use of Twitter extra incessantly too. The paintings is for us to aid you to find issues that they are on the lookout for at the platform,” Segal added.

Google and Facebook have a larger presence in India in comparison to Twitter. India is among the greatest markets for Facebook-owned WhatsApp. Twitter’s India head Taranjeet Singh had just lately quit.
Have more ground to cover in India, says Twitter CFO Have more ground to cover in India, says Twitter CFO Reviewed by Kailash on December 08, 2018 Rating: 5
Powered by Blogger.