The story behind Ikea's 'quirky' product names

NEW DELHI: Ingvar Kamprad from Elmtaryd, Agunnaryd -- if that identify approach nothing for you, assume again. Some 30,000 other people in and around Hyderabad who thronged Ikea's first retailer in India on Thursday are actually hooked up to this identify. That's right Ikea -- the acronym-- expands as Ingvar Kamprad from Elmtaryd, Agunnaryd.

IKEA founder Ingvar Feodor Kamprad, integrated the identify of his birthplace -- a small farm referred to as Elmtaryd near the village of Agunnaryd, in the Swedish province of Småland -- and used the initials to christen his corporate.

Kamprad's relationship with right kind nouns could also be perfect comprehended in the best way Ikea merchandise are named -- mostly on Swedish and other Scandinavian places. For instance, the bed room furniture collection 'Hemnes' is known as after a the town in North Norway. Similarly, the lounge and home place of business furniture collection 'Liatorp' has its roots in a village in South Sweden and the garage furniture collection which options cabinets and racks is named 'Kallax', after a Swedish locality.


The moderately unusual naming scheme may appear to a couple as a quirky business plan, however in reality this is because Kamprad suffered from dyslexia and by naming merchandise on right kind nouns, it was easier for him to keep in mind them.


Even when Kamprad would deviate from naming merchandise after nouns -- names and places mostly -- there would nonetheless be a link between the product and its traits. For instance, 'Duktig' (that means: artful, well-behaved) is a line of kids's toys, 'Effektiv' (that means: efficient, efficient) is an place of business furniture range and 'Skarpt' (that means: sharp or artful) is a line of kitchen knives.




The story behind Ikea's 'quirky' product names The story behind Ikea's 'quirky' product names Reviewed by kailash soni on August 10, 2018 Rating: 5
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