Project Re-Search: An antidote to ‘Blue Whale’

GURUGRAM: In 2017, the Blue Whale Challenge phenomenon left many a parent stumped, worried and fearful. Yet few realised that the reason behind the sport going viral had a lot to do with the poor mental health of youngsters.
Here, then, used to be a chance to steer the question away from the ‘problem’ to problems round mental wellness. Thus, used to be born ‘Project Re-Search’, a collaboration between Color of Grey Cells — a group that endeavours to publicise the makes use of and benefits of psychotherapy during the medium of arts — and Dentsu Webchutney, the virtual arm of Dentsu Aegis Network.

Launched in November 2017 to help increase consciousness of mental health in India, the undercover seek marketing campaign has been lively since then, searching for to redirect visitors from every ‘Blue Whale Challenge’ comparable question to pertinent topics round mental health. “Mental health is one thing Indians nonetheless make a choice to learn little about,” informs the video for the marketing campaign. “Perhaps why handiest few understand it’s behind one in all our maximum sensationalised topics of final 12 months.”

The mission aimed to explore the mental prerequisites ‘Blue Whale’ may had been feeding off, and offered them inside of ‘Google Ads’ to adults looking the sport. The advertisements equipped a peek into the many mental prerequisites – anxiousness in kids, bullying in schools, depression and juvenile aggression – whilst building into it any other Google search for that mental condition.

Project Re-search used the Blue Whale Challenge as a warning sign, says Anushma Kshetrapal, founder, Color of Grey Cells. “It goals to direct an grownup’s invested worry in it towards one of the crucial oft neglected mental health difficulties that could have made our children prone to it,” defined Kshetrapal, including, “The hope is that adults ‘re-searching’ via this initiative take their first step towards learning about problems we’ve neglected as a society for far too long.”

In its wake, ‘Blue Whale’ left many unanswered questions. It also left many misinformed. P G Aditya – senior ingenious director, Webchutney – says it used to be necessary to find the answers. “Post the Blue Whale Challenge, we needed to ask ourselves: Where now from right here? What is the proper takeaway for parents and adults from this? And how can we equip ourselves when, say, the following avatar of a Blue Whale surfaces?’ shared Aditya.


“The masses hadn’t received that information from the huge establishments that drove the sensation round Blue Whale. And we determined to take it upon ourselves to modify that.”


Three months on, there may be, encouragingly, higher working out of the mental health problems affecting kids. The advertisements, it used to be found, ended in a 50 % increase in searches for anxiousness in kids, a 30 % increase in searches for bullying in schools, and a 100 % increase in searches for juvenile aggression.


So, via a easy on-line seek, extra mothers and fathers have been learning about mental health in kids – because every Google search for Blue Whale Challenge changed into a Google search for mental health.


Project Re-Search: An antidote to ‘Blue Whale’ Project Re-Search: An antidote to ‘Blue Whale’ Reviewed by kailash soni on February 14, 2018 Rating: 5
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