BCCI Media Rights: Members in dark as CoA decides on e-auction

NEW DELHI: In a major revamp in its bidding procedure, the Committee of Administrators (CoA) has made up our minds that the media rights of BCCI (broadcast and virtual) for the approaching international and home fits will probably be granted via e-auction -- a departure from the sealed smooth documentation procedure used until this year's IPL.

The e-auction is expected to be hung on March 27.

The rights had been split across 3 classes -- an international tv rights plus rest-of-world virtual rights bundle, an Indian-subcontinent virtual rights bundle, and an international consolidated rights bundle.

However, a major policy choice has been taken unilaterally by way of the CoA, led by way of Vinod Rai without even calling for a common body meeting of the BCCI.

"Yes, we have been sent a note that says that BCCI's media rights for international matches will be held through e-auction process. Now the note doesn't mention why a sudden departure after BCCI got a whopping Rs 16,347 crore deal from Star India Pvt Limited for IPL rights. As per convention, they didn't even bother to summon a general body meeting," an aggrieved senior official advised PTI on Thursday.

It is learnt that e-commerce main 'mjunction', who're known for engaging in e-auction in quite a lot of spectrums, will probably be in command of the process.

"Now what was the process of roping in 'mjunction' for the e-auction is also not known. In any case, the CoA doesn't like being asked a few probing questions," the indignant official alleged.

BCCI's broadcast rights for India's international and home fits is these days with Star Sports, who pay Rs 43.2 crore in line with match (Tests, ODIs or T20s).

However, with Star bagging the profitable IPL, it is going to be attention-grabbing to look if they're keen on entering the fray in any of the categories.

Interestingly, one of BCCI's most robust functionary these days (aside from CoA) was once no longer in favour of e-auction as he felt that "price discovery" takes a hit when competitors are conscious of each other's capability of bidding.

"For example, the wonder component of worth discovery is gone if company A is aware of that company B will forestall at Rs 100 all through an e-auction procedure (if it is a forward public sale, which will be the case right here). Company A will then bid for Rs 101. But had it been sealed smooth and there was once desperation, if Company A bid Rs 100, company B may neatly bid Rs 500.

"That's what took place when Vivo and Oppo bid for India's shirt sponsorship. Despite being part of similar guardian fear, they did not know every other's bidding worth."

For the file, Oppo bagged India's workforce sponsorship deal for Rs 1079 crore whilst Vivo had bid for Rs 768 crore.

BCCI Media Rights: Members in dark as CoA decides on e-auction BCCI Media Rights: Members in dark as CoA decides on e-auction Reviewed by kailash soni on February 22, 2018 Rating: 5
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